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Stories, ideas, and updates
What We Learned Building 127 AI Agents
Space runs 127 agents and 362 agentic workflows in production. Six lessons on building AI agents that deliver immediate value: narrow beats general, context is the product, attack admin first, buy everything you can, name a human owner, and let agents argue.
The New Working Relationship: How Humans and AI Actually Split the Work at an AI-Native Agency
Inside Space, AI reads the room, keeps the context, and carries the admin, so senior humans spend their hours on judgment. The Empathy Engine, Spock, the PM Co-Pilot, and what an AI-shaped workday means for the clients paying for it.
Coding Agents Ship Our Client Sites Now: The 2026 State of Agentic Development, From an Agency That Bets Money On It
Space develops client websites in days, with coding agents handling builds and 100% of QA while senior engineers own architecture and judgment. What agentic development actually delivers in 2026, priced in public.
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On-Brand Image Generation at Scale: Why We Build Clients Their Own Image Engines
Generic AI image tools produce generic images. Space builds clients custom image engines that enforce the brand: one photo or one sentence in, a perfectly on-brand image out, hundreds of times a year, all looking like the same artist made them.
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Your Brand Has Two Audiences Now: Humans and Machines
More than half of web traffic is now bots, and AI engines decide who gets recommended before a human arrives. How Space builds brand systems both audiences can read: positioning machines can quote, sites crawlers can render, and a Brand OS agents can execute.
What Is a Forward-Deployed Marketer? The Role Invented for Engineers, Applied to Brand
A forward-deployed marketer is a senior marketer who works inside a client company, builds the brand system into the client's own tools and agents, runs it until the team can, then hands it over. Why it's the agency model of the next few years.
What Is AEO? Answer Engine Optimization, Explained by the Team That Built Beacon
Answer engine optimization (AEO) is the work of getting a brand named and cited inside answers from ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. What it is, how it differs from SEO, why GEO is the same job with a worse name, and what moves citations.
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Why AI labs are racing to hire forward deployed engineers
Forward deployed engineer roles are up 800% and the AI labs are pouring billions into "deployment companies." The people winning them aren’t prompt wizards. They’re translators who can read a legacy schema and survive a compliance review.
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How to Get Your Brand Cited by ChatGPT (Start With Bing)
ChatGPT's live search grounds mostly on Bing's index, so getting cited starts in a tool most marketers have never opened. Eight moves in order, with effort estimates, from the agency that runs them for every client.