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Stories, ideas, and updates
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What Is an AI-Native Agency? The Definition, the Test, and How to Tell One From an Agency With a ChatGPT Login
An AI-native agency is one whose operating model was built after the models existed: senior humans on judgment, agents on everything else, and its own software where the market had none.
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We sold you the PDF
Paul Jun's Brand as software argues a guideline can describe a brand but can't do the work. We agree, from the side that used to sell the PDF: the brand now lives inside the tools, and the agency becomes a software company delivered as a managed service.
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What Is a GTM Sprint? Space's Brand-and-Website Sprint, Phase by Phase
A GTM sprint is a fixed-scope, fixed-price engagement that takes a company from positioning to a live brand and website in weeks, scoped as a go-to-market project rather than a design project.
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Pick Three: An Itemized List of the Trade-Offs We Broke
Good, fast, cheap, pick two priced three scarce inputs: senior attention, coordination, production hours. Space made them abundant. Here's every proprietary system we run, named beside the trade-off it broke, from the Empathy Engine to Beacon. Constraints stay. Trade-offs go.
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None of Our 127 Agents Has Ever Hated Anything
Space's manifesto: 127 agents, 362 workflows, zero juniors, and the discovery at the bottom of all that automation. AI made taste the whole job. Written by co-founder Nathan Roth, a six-time CMO.
Stop Betting on What AI Can't Do. Bet on What Compounds.
Every list of "skills AI can't replicate" ages badly. The better career filter is one question: does this skill get more valuable when the models improve 10x? The compounding test, the four skills that pass it, and how to train each one.
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The Budget Shift Spiegel Predicted Is Real. Most of That Money Is About to Be Wasted.
Snap's CEO says AI is moving tech budgets from engineering to marketing and distribution. He's right, and the popular conclusion is still wrong: marketing production is commoditizing on the same curve as code. The bottleneck moved up, not sideways.
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The Signature Economy: Why Perfect Images Became Worthless and Named Humans Became the Asset
AI made visually perfect images infinite, and their market value collapsed toward zero, which the art market could have predicted centuries ago: value was never in the surface, it was in the signature. What provenance economics means for brands.
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The Feed Is Leaking From Both Ends: What the Scroll Decline Actually Means for Your Media Plan
Social media time peaked in 2022 and is down roughly 10% in developed markets. AI is involved twice: slop is pushing people out of the feed while assistants absorb the jobs they scrolled for. What the shift from impressions to answers means for marketing budgets.