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Stories, ideas, and updates
Will everyone have their own software?
Software is sliding down the long tail, from every industry to one person. What Space learned building a super app for agencies, a company, teams, and people.
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Should an agency build its own super app?
Space built Agency OS, a super app that does the work of 42 agency apps across 14 categories, and sells it to other agencies.
Can you run a business on a vibe-coded app?
Vibe coding is great for prototypes. A business needs security, privacy, uptime, and scale, which vibe-coded apps rarely have. Here's where the line sits.
Why do most AI pilots never scale?
Most AI pilots run outside legal and IT, so each one restarts from zero. Notion found 2% of companies let AI run a core process. How the rest scale.
What is AI expectation inflation?
AI resets how long work should take for the whole team. 77% of employees say it added to their workload. What expectation inflation is and how to stop it.
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What Is an AI-Native Agency? The Definition, the Test, and How to Tell One From an Agency With a ChatGPT Login
An AI-native agency is one whose operating model was built after the models existed: senior humans on judgment, agents on everything else, and its own software where the market had none.
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We sold you the PDF
Paul Jun's Brand as software argues a guideline can describe a brand but can't do the work. We agree, from the side that used to sell the PDF: the brand now lives inside the tools, and the agency becomes a software company delivered as a managed service.
Why doesn't AI make projects faster?
AI made drafting fast. Approval kept its old pace. Amdahl's law explains why projects still crawl, and how one approver and one feedback round fix it.
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What Is a GTM Sprint? Space's Brand-and-Website Sprint, Phase by Phase
A GTM sprint is a fixed-scope, fixed-price engagement that takes a company from positioning to a live brand and website in weeks, scoped as a go-to-market project rather than a design project.