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Stories, ideas, and updates
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The Feed Is Leaking From Both Ends: What the Scroll Decline Actually Means for Your Media Plan
Social media time peaked in 2022 and is down roughly 10% in developed markets. AI is involved twice: slop is pushing people out of the feed while assistants absorb the jobs they scrolled for. What the shift from impressions to answers means for marketing budgets.
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The AI Fluency Ladder: How Space Hires, and How to Vet Any Agency Claiming to Be AI-Native
The Space AI Fluency Ladder is the five-level standard we hire against: Analog, Dangerous, Capable, Fluent, Transformative. We hire at level 4 and above. Here's the ladder, and how to use it to vet any agency's AI-native claim.
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Inside Space Labs: Why an Agency Became a Martech Company Out of Necessity
Space Labs is the product division of Space, the AI-native brand agency. Every product exists because nothing on the market met our needs or our standards: Beacon, Brand OS, Recon, Ghosty, Rorschach, Mythos, and Sparky, all proven on live client work.
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What Does AI Say About Your Brand? Inside Beacon, the Free Audit That Finds Out
Beacon by Space is a free audit that measures how ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews see your brand: 86 technical checks, real buyer prompts, a machine-read brand audit, and a ranked fix list, back within 24 hours.
What Is a Brand Operating System? Inside Brand OS, the Tool That Retires the Brand PDF
A brand operating system holds your strategy, voice, and design system in one place, then drafts on-brand assets your team ships daily. How Brand OS by Space works, why it beats sample-upload tools, and who it's for.
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The CMO Isn't Dying. The Job Description Is. Here's the New One, From a 6x CMO.
The campaign-calendar CMO is over, but the role isn't: it's converting from campaign management to system ownership. The five responsibilities of the AI-era CMO, the brand engineer role emerging underneath, and why the politics finally die. Written by a six-time CMO.
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What Anthropic's Head of Growth Does With AI All Day (and the Agency Version of Every Move)
Anthropic grew from $1B to $19B+ ARR in 14 months, and its head of growth just revealed how he works: prototypes over PRDs, AI scanning 20-25 dashboards every morning, and weekly coaching from an AI simulating his manager. The agency version of all three, from Space.
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The AI Rules of an AI-Native Agency: Where We Let the Machines Work, and Where We Don't
Space runs 127 AI agents and 362 agentic workflows, and still bans AI from doing the thinking. The five rules that govern AI in our creative work, and why an AI-native agency needs them more than anyone.
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Where Does Your Strategy Actually Live? The Case for Organizational Memory
The final deck is a conclusion with the reasoning deleted. Space captures and indexes every conversation because strategy lives in the arguments, and hands clients the reasoning, not just the verdicts. Why organizational memory is the real single source of truth.