What Does AI Say About Your Brand? Inside Beacon, the Free Audit That Finds Out

Right now, somewhere, a buyer is asking ChatGPT who to hire in your category, and taking the first answer. Beacon by Space is a free audit that shows you what that answer says: how ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews see your brand, which competitors they name before you, and the exact fixes that change it. It runs 86 technical checks, tests your category's real buying prompts, and lands in your inbox within 24 hours, reviewed by a strategist before it ships.

Why this audit exists now

The web went majority-machine. Bots passed humans in June 2026 at 57% of web traffic, per Cloudflare, and AI-driven traffic grew roughly 8x faster than human traffic in 2025. Meanwhile 69% of AI crawlers can't execute JavaScript, which means plenty of beautiful, expensive websites read as blank pages to the machines deciding who gets recommended. Every site has two audiences now: machines first, people second. Your visibility is decided by machines before a human ever arrives, and almost nobody has measured what the machines actually see.

That's the measurement Beacon does. Not what your site looks like. What it reads like, to the things doing the recommending.

The four ways brands lose AI answers

Beacon checks all four, because failing any one of them is enough to disappear.

Whether AI can read you at all. Crawler access for the major AI bots, schema and structured data, site architecture, llms.txt, JavaScript rendering, page speed, metadata, content structure. 86 checks on the plumbing, each returning a pass or fail with the reason.

How you show up. Beacon runs your category's real buying prompts across all five engines and records where you land in each answer: first recommendation, later mention, footnote, or absent. The prompts are built from your business (your geographies, the languages your buyers ask in, your markets and personas) rather than a standing template, because custom prompts are the difference between measuring your market and measuring someone else's.

What feeds the answers. Every AI answer is assembled from sources. Beacon maps which of your pages, which third-party articles, and which directories feed the engines when they talk about your category, and flags the sources working against you.

Who's winning your prompts. The names AI says before yours, and the specific reasons the engines prefer them.

The brand audit inside it

Beacon also reads your brand the way a machine does, because engines don't just decide whether to cite you. They decide how to describe you. The brand audit scores what machines can measure on your homepage: whether the positioning lands as one sharp idea, whether the value proposition is explicit above the fold, whether the visual system holds together, whether a single call to action dominates, and whether there's any evidence (named customers, quantified results) a machine could repeat as proof. Brands routinely discover they're winning on craft and losing on receipts: gorgeous work shown with zero outcomes stated, which reads to an engine as a claim with nothing behind it.

What arrives in the report

A visibility score for each of the five engines. Where AI answers cite you today and where they skip you. The full 86-point technical rundown, pass and fail. Your top ten fixes, ranked by impact and effort. And the competitive standings for your category's prompts. It costs nothing, requires no site access (the free audit runs entirely on public data, the same data the engines see), and takes thirty seconds to request: a URL, a name, a work email, a company.

Why free? The honest answer: the report is Space's front door. Some of what it finds you can fix yourself, and the report shows you how. Some of it takes a team, and Space is one. Plenty of people take the report and run, and that's fine with us. The report is the point.

When the fix takes a team

The managed program is the done-for-you version, at $5,000 a month, built on your business from zero. Technical fixes start the moment we have access. Week one rebuilds the AI-readability layer: structure, schema, metadata, load speed, crawler access, rendering. Month one delivers the full content strategy with the highest-impact pieces already written and live. From there, niche prompts typically move within one to three months; competitive prompts take longer and lean on off-site authority, and we say so up front. Progress reports track one number that matters: how often AI mentions your brand, month over month.

The contrast with the dashboard category is the whole pitch. Enterprise AEO platforms charge roughly the same $5,000 a month to show you the problem while your team does the work. With Beacon's managed program, a strategist and an engineer are deployed on your account and the problem gets solved. Nobody selling dashboards can follow, because none of them employ the people who do the fixing.