It started with a download.
A few pages of notes, and over a decade knowing TELUS. Out came the scaffolding, structure, and words, in their voice and built for search.
STEP 01TELUS Aging-in-Place Innovation Summit
TELUS Aging-in-Place Innovation Summit
A lean team from TELUS Health and Space built the TELUS Aging-in-Place Innovation Summit site and campaign in 7 days, delivering 7x the goal. Proof of what close collaboration can build in a week.

Campaign averaged 2.3% vs. ~0.5% typical. Top creative hit 4.07% (nearly 10×) · 350K+ reached
A post from leadership opened the doors. People engaged, and passed it on.
Here's how this sprint compared to the usual path, across the things that matter.

“Working with Space felt like one team. They delivered an ambitious launch in under a week with results well past expectations. Proud of what we built together.”
Google’s PageSpeed grades four things: performance, accessibility, best practices, and SEO. This hit near 100 on all four. Structured for search and AI Overviews from day one.
SPECS
Vanilla HTML, CSS and JavaScript, no framework runtime. Hosted on Vercel Pro at 99.99% uptime with one-click rollback. Static build, so no database, no server-side code, and minimal attack surface, edge-cached worldwide behind DDoS protection.
Sub-second loads, 100 across every metric on desktop and green on mobile. Hero video cut down 65% for phones with no visible quality loss, all imagery served as WebP, analytics gated behind consent so first paint stays fast.
Live WebGL aurora in the TELUS brand gradient, a scroll-scrubbed flower rendered from 52 frames, shimmer headlines and scroll-snap carousels. Tuned for mobile and reduced-motion aware, so the site feels alive without ever getting in the way.
Schema.org JSON-LD for Event, Organization, Person and FAQ, so it surfaces in Google rich results, Perplexity and AI Overviews. An llms.txt summary for AI crawlers, Open Graph cards, sitemap and robots in place, verified in Search Console at launch.
Bilingual consent in English and French, modelled on TELUS's own four-category preference centre. Aligned with Quebec's Law 25, PIPEDA and GDPR, with no personal data collected on SP—CE infrastructure.
FAQ
A lean senior team working in one connected scope. Instead of passing work between separate groups, one small team from Space and TELUS Health owned strategy, design, development and advertising together, so decisions happened in hours, not review cycles. The whole launch cost TELUS two calls and a single working session, where the usual path runs months.
Traditional launches are slow by design: work crawls between siloed teams, each with its own queue and sign-off. Space runs one senior team end to end, making the calls in the room rather than across departments. The result is enterprise-quality work in a sprint, at a fraction of a full retainer.
A go-to-market sprint is a compressed launch where one senior team takes a brand from brief to live in days, not months. Space used the model for the TELUS Aging-in-Place Innovation Summit, shipping a full site and campaign, strategy through advertising, in seven days.
The campaign reached more than 350,000 founders across health and policy and drove 43 applications against a target of six, roughly seven times the goal. Paid creative averaged a 2.3% click-through rate, five times LinkedIn's benchmark, with the top ad near ten.
An agetech innovation summit is an event where startups building senior-care technology pitch to a corporate or investment partner. At the TELUS Aging-in-Place Innovation Summit, six founders pitched, and one entered a 90-day commercialization sprint with TELUS Consumer Health.
The site runs on vanilla HTML, CSS and JavaScript with no framework, hosted on Vercel. It scored 100 across every metric on desktop, ships bilingual in English and French, and is structured with schema and an llms.txt, so it surfaces in AI search, not just Google.
Space is a New York and Toronto-based creative studio that delivers brand, web and campaign work in sprints rather than quarters. It works with founders and operators across B2B tech, health tech, energy tech and nonprofits, with enterprise clients including TELUS.
Thank you to the team for clearing the way, and to everyone who moved fast and held the bar. We're excited for what's next.
Adi
Stacy
Katie