ZKsync

418% developer signups in four weeks

ZKsync

418% developer signups in four weeks

After an airdrop exodus gutted its user base, we gave ZKsync's deeply technical protocol a brand with conviction, pulling the substance to the surface for the engineers who judge crypto on its merits. Developer signups rose 4X, active wallets recovered 120%, and brand mentions tripled.

Strategy Branding Advertising Design Web

SPRINT4 WEEKS

IMPACT418% developer signups in four weeks

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Big Impact

DEVELOPER SIGNUPS

+120%

ACTIVE WALLETS

BRAND MENTIONS

A sharper, more distinct presence that reconnected the brand to the people who matter most, its builders. Developer signups rose 4X, active wallets recovered 120%, and brand mentions tripled as ZKsync started to look like the serious infrastructure it is.

ZKsync built some of the most advanced zero-knowledge tech in crypto, then watched a token airdrop trigger a mass exodus. Active addresses cratered from over 200,000 to 30,000 and liquidity walked out the door. World-class technology, lost in the same black-and-neon noise as every other chain.

We gave a deeply technical protocol a brand with conviction, built to be taken seriously by the engineers who judge crypto on its merits and the market that judges it on its presence. We pulled the substance to the surface instead of burying it under node graphics.

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Cleared for next launch.

Thank you to the team for clearing the way, and to everyone who moved fast and held the bar. We're excited for what's next.

418% developer signups in four weeks

418% developer signups in four weeks