Buzzkill Wines

A brand world and packaging in less a month.

Buzzkill Wines

A brand world and packaging in less a month.

Non-alcoholic wine kept apologizing for itself, so we built Buzzkill to treat not drinking as the flex: a name with a wink, packaging with attitude in a can, and real California wine taste with no hangover. Shelf velocity rose 3.5X, aided recall climbed 91%, and trial turned into a 2.8X repeat-purchase habit.

Strategy Branding Advertising Design Product Web

SPRINT5 WEEKS

IMPACT3.5x shelf velocity in five weeks

SEE MORE WORK

BIG IMPACT

3.5X

SHELF VELOCITY

+91%

AIDED RECALL

2.8X

REPEAT PURCHASE

Buzzkill stopped competing to be the least-bad NA wine and started owning a point of view. Shelf velocity rose 3.5X and unaided recall climbed 90%, while trial turned into a 2.8X repeat-purchase habit, behind a brand people actually want to be seen holding.

Non-alcoholic wine had a branding problem bigger than its taste problem. The shelf was full of apologetic, health-store packaging that whispered 'you're missing out,' aimed at people who were quietly proud of cutting back but did not want to look like it. Even a great-tasting NA wine read as a consolation prize.

We built a brand that treats not drinking as the flex, not the sacrifice. A name with a wink, packaging with attitude in a can instead of a sad bottle, and a voice that says real California grapes, real wine taste, no hangover, no apology. It looks like something you bring to the party, not something you hide.

Related case studiesVIEW MORE

Cleared for next launch.

Thank you to the team for clearing the way, and to everyone who moved fast and held the bar. We're excited for what's next.

A brand world and packaging in less a month.

A brand world and packaging in less a month.