As one loop, not a vendor handoff. With Transect: their research fed the creative, their revenue team shaped the audiences, we ran creative and paid, and quarterly results decided what everyone built next.

One senior team across strategy, creative, and media, reviewed quarterly against the numbers. Winners scale, the rest retires, no decks defending underperformers.

Sprints over quarters, senior people over layers, results over decks. Engagements are scoped to outcomes, and the same people who pitch the work make it.

Yes. Energy tech is a core focus: Transect (land intelligence), Validere (energy data), and campaign work across renewables, infrastructure, and climate.

Most B2B campaigns hover around LinkedIn's benchmarks. With creative built from owned research and first-party audiences, Transect sustained a multiple of the category norm for six straight quarters while cutting cost per lead nearly in half.

It's where developers, EPCs, and utility leaders already research vendors. The reach is there; performance depends on creative built from real industry insight and tightly built audiences, not job-title targeting alone.

Specifics beat claims. Ads built on original data, survey findings, permitting insights, developer benchmarks, consistently outperform generic product messaging with technical buyers.

Signal within the first quarter, compounding after. The engine improves as each quarter's data decides what scales, what's retired, and what gets made next.