Pluris

3.4x expert reviews in three weeks

Pluris

3.4x expert reviews in three weeks

Pluris routes a blinded brief to four or five vetted AI builders and synthesizes what comes back into one ranked answer. We built the brand on that act of convergence, a dithered halftone of hundreds of points resolving into a single image, and shipped it as a modular Figma system any developer can reskin the site with. Expert Review requests rose 3.4X.

Design Branding

SPRINT3 WEEKS

OUTCOME3.4X REVIEWS

SEE MORE WORK

BIG IMPACT

3.4X

EXPERT REVIEW REQUESTS

2.6X

EXPERT NETWORK APPLICATIONS

+80%

TIME ON USE CASE LIBRARY

AI initiatives rarely fail at the build. They fail at the partner, when a team under pressure hires whoever was already in the room and finds out six figures later that the work was the wrong shape from day one. Pluris fixed that with a blinded Expert Review, free to the buyer, four or five vetted builders, one ranked synthesis inside a week. The brand had to carry two things that rarely sit together, authority and openness, without collapsing into the warm-cream serif template every AI services company on the internet now uses.

We built the identity around what the product actually does, which is resolve many views into one. Hundreds of dithered points that read as texture up close and as a single image from across the room. Linear sliced gradients instead of the organic blobs the category defaults to, held on a Swiss grid, with a warm beige base and green tint keeping the authority from tipping cold. The ranked synthesis table got hero-component treatment, because that table is the moment the value becomes visible. Delivered as modular Figma components themed with variables, all of them buildable cheaply in Webflow and Softr so no developer has to make a design decision.

A design system a junior designer or an AI agent can extend without breaking it, plus a homepage showing the whole thing applied. Expert Review requests rose 3.4X and applications to join the expert network 2.6X, while time on the AI Use Case Library climbed 80% as top-of-funnel proof finally looked like proof.

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Cleared for next launch.

Thank you to the team for clearing the way, and to everyone who moved fast and held the bar. We're excited for what's next.

3.4x expert reviews in three weeks

3.4x expert reviews in three weeks