Shaheen

Four generations of craft. One brand that shows it.

Shaheen

Four generations of craft. One brand that shows it.

Heirlooms deserve more than a logo.

Four generations of the Shaheen family have cleaned and restored heirloom rugs in Canton, Ohio since 1901. The craft was extraordinary, the identity invisible. We restored the brand the way they restore rugs: from the base of the pile up.

Strategy Branding Design Web

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“We've always put the craft into the work. SP—CE put it into the brand, and turned 125 years of heritage into a future I can't wait to continue building.”

Sophia Shaheen

Results

100%

CLIENT OWNED

Zero agency dependency

20+

SEO / AEO

Legacy SEO preserved and rebuilt for AI search

Growth Segments

New audience segments unlocked

Shaheen inherited a reputation most businesses chase. But the site read like a local service business, and nothing said 125-year-old trade. The mission: an identity that matches the work, a site the family owns outright, and a position that opens bigger rooms.

An identity built from the rugs themselves: the arch in the mark from the dome motif in Persian designs, a palette pulled from the pieces on their floor, a wordmark set to feel printed and permanent. A custom React and Sanity site handed over fully, no retainer, no dependency. Every legacy URL mapped so 125 years of search equity carried over clean, then rebuilt for AI search and aimed at designers, institutions, and galleries.

A brand that finally matches the craft behind it. A site the family runs without us. Legacy rankings preserved, four new audience segments unlocked, and a position a service-business brand could never reach.

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