Who Is Nathan Roth? Six Brands, Six Unicorns, and the CMO Playbook Behind Space

Nathan Roth is a six-time CMO who has built billion-dollar companies six times, scaling six challenger brands more than 100x each into billion-dollar-plus businesses. The list runs from Canada's fastest-growing telecom launch to the dating app on your friend's phone to two of fintech's most-watched infrastructure companies: Koodo, Public Mobile, Gett, Hinge, Wormhole, and Pyth. Along the way he introduced Hinge's "Designed to be Deleted," rolled out fixed fares in ridesharing a year before upfront pricing became the industry standard, and was building meme-driven brand campaigns before the industry had a name for them. Forbes has ranked him a Top 50 CMO, Business Insider a Top 25. Today he's the co-founder of Space, the AI-native brand agency in New York, which is the part where all of it becomes available to companies that can't hire a six-time CMO.

The record, brand by brand

Koodo. Roth joined Telus in 2007 straight out of an honours BCom at Queen's University and helped launch Koodo, the fastest-growing telecom launch in Canadian history, building its digital and social department from scratch. Within four years the brand hit 97% national awareness. The work won three gold Cassies and Strategy Magazine's Brand of the Year, and put Roth on 30 Under 30, where the write-up credited his customer community with a 44% jump in service-call deflection and millions in savings.

Public Mobile. He then took a struggling telecom and relaunched it as Canada's first cooperative wireless company, where customers contribute to the business's success and get rewarded with hefty discounts for it. The turnaround made Public Mobile a profitable leader in its segment and proved a pattern Roth would repeat: when you can't outspend the incumbents, change the deal.

Gett and Juno. As CMO of Gett, Roth helped build the largest on-demand car service outside the United States: 1,000+ cities including New York, London, and Moscow, over a billion dollars raised, and a spot on Forbes' list of top explosively growing companies. His signature move was fixed fares: Gett promised flat prices (famously $10 anywhere in Manhattan in 2015) while Uber was still surging, and predictive fixed pricing became the industry standard when Uber and Lyft adopted upfront fares the following year.

Hinge. Roth arrived as CMO when Hinge was a struggling also-ran and left it a household name: valuation up 34x, downloads up 11x, brand awareness up 3x, the fastest-growing dating app in the US, UK, Canada, and Australia. In his first year he rebranded the company and introduced "Designed to be Deleted," the rare tagline that doubles as a business strategy, an anti-retention promise no competitor could copy without breaking their own model. He also cut non-working marketing spend by 83% by bringing creative and media buying in-house, a founder-friendly instinct that later became a founding principle at Space.

Wormhole. At Jump, Roth repositioned Wormhole as "the web in web3," the internet that connects all blockchains, months after the protocol suffered one of the largest hacks in fintech history. The relaunch turned Wormhole into a $2.5 billion business, a brand turnaround run under the least forgiving conditions marketing offers: a technical audience with fresh reasons to distrust you.

Pyth. He then repositioned Pyth as "smarter data for smarter contracts," and the network's data feeds grew 291% and usage 452%, making Pyth a unicorn within a year and taking a new digital asset from positioning to market along the way.

Six brands, six categories, six times past a billion. The through-line is the situation, not the industry: a challenger with less money than its competitors and less time than its ambitions, which is exactly the situation of every funded startup that calls Space.

The playbook that repeats

Three moves show up in every chapter. Change the deal instead of shouting louder: the cooperative telecom, the flat fare, the app that wants to be deleted. Make the brand a business mechanism, so the tagline, the pricing model, and the product promise are the same sentence. And own the machinery: in-housing Hinge's creative and media didn't just cut 83% of non-working spend, it made the marketing compound, and it's the direct ancestor of Space's AI-native stack of 127 agents and 362 workflows.

What he's doing now

Roth co-founded Space with a 20-year agency veteran to make the six-unicorn playbook available in weeks instead of years: a senior-only, AI-native collective that ships brand, website, and go-to-market as one sprint. He drives every engagement toward the numbers a board actually reads, because he's the one who used to answer to them. Recent proof: Validere's rebrand in 8 weeks, a 31% inbound lift, and a $43M Series B. He studied at Harvard Business School in 2017, lives in New York, and remains, per his own bio, Top 1 CMO according to his mom.