Senior talent only
The people who teach AI at Harvard and Northeastern, wrote for Ken Burns and published a children's book do your work. No juniors, no handoffs.
The [Un]agency
Positioning, brand, site and launch for education companies, written for the payer, the teacher and the learner at once.
Start a sprintAIZEN ACADEMY
Aizen Academy has run a children's learning hub in North York since 2015: abacus math, early math enrichment, coding and robotics, public speaking and chess. Five programs from five providers had five looks. Space is building the brand and site that hold them together, written for the parent who compares three academies on a Tuesday night and the kid who has to want to go back on Saturday.
THE KNOWLEDGE SOCIETY
The Knowledge Society runs a global innovation program that puts teenagers on real problems with emerging tech. The parent signs the cheque; the teenager decides whether it's worth a Saturday. Space's work had to earn both in the first screen, with the ambition of a research lab and none of the summer-camp softness the category defaults to.
TEN THOUSAND COFFEES
Ten Thousand Coffees runs and measures cohort-based mentoring inside large companies. The buyer is an HR or L&D lead with a budget line; the user is an employee who agreed to a coffee. Space's work carried both: the platform language the budget needs, and the warmth the first coffee needs.
UNIVERSITY OF TORONTO
The University of Toronto Graduate Students' Union represents graduate students across three campuses. Its audience is the least patient reader in higher education: a doctoral candidate who has read enough institutional prose for one lifetime. Space's work gave the union a voice that reads like a peer and a system the volunteer executive could run after we left.
Position on what the learner can do afterward, in words the payer and the teacher both use. Tested on simulated parents, teachers and procurement leads before it ships.
Position on what the learner can do afterward, in words the payer and the teacher both use. Tested on simulated parents, teachers and procurement leads before it ships.
Identity that reads as serious to a principal and alive to a twelve-year-old. Creative Intelligence maps the category's habits first (primary colours, lightbulbs, stock classrooms), so round one already argues for something.
Identity that reads as serious to a principal and alive to a twelve-year-old. Creative Intelligence maps the category's habits first (primary colours, lightbulbs, stock classrooms), so round one already argues for something.
A site a parent skims on a phone and a curriculum director reads in full. Program pages, outcomes and pricing on the page, not behind an enquiry form.
A site a parent skims on a phone and a curriculum director reads in full. Program pages, outcomes and pricing on the page, not behind an enquiry form.
Parents and teachers ask ChatGPT which program to trust. Beacon audits how five AI engines read you across 86 checks, then ungates the program detail that earns the citation.
Parents and teachers ask ChatGPT which program to trust. Beacon audits how five AI engines read you across 86 checks, then ungates the program detail that earns the citation.
Enrollment creative, open-house collateral and the campaign around a term start, run through Audience simulation before anything goes live. Hundreds of AI parents and teachers react before one real one does.
Enrollment creative, open-house collateral and the campaign around a term start, run through Audience simulation before anything goes live. Hundreds of AI parents and teachers react before one real one does.
The people who teach AI at Harvard and Northeastern, wrote for Ken Burns and published a children's book do your work. No juniors, no handoffs.
Education brands built on a method die with the fad. We build the position on what the learner can do, so it outlives the next curriculum trend.
AI runs across our workflow, so a brand and site that took a school year now ships before enrollment opens.
Fixed sprint, fixed scope. You see progress weekly, and you know what lands before September.
Every screen is checked against the payer, the teacher and the learner. If one of them bounces, the page isn't done.
The position, the voice and the approved claims live in your Brand OS. The next program page or open-house flyer comes out sounding like you without us.
“From both a personality and team perspective, Space felt like an excellent fit for Cary Academy. They felt like one of the most natural cultural fits. The Beacon report only reinforced the quality of their thinking.”
Mandy Dailey
President, Cary Academy
You get in weeks what took us two decades to learn on brands you already know, plus the education work behind Aizen Academy, The Knowledge Society, Ten Thousand Coffees, the University of Toronto Graduate Students' Union, League of Innovators and the Villars Institute. No exploratory wandering, no expensive detours. Just the recipe that builds brands a parent trusts and a teacher recommends.
Last updated: September 2026
Yes. We work in sprints of two to eight weeks, brief to live. Brand and site for a school, an academy or an edtech product is typically one sprint. Enrollment or open-house creative runs shorter.
A senior crew. The people in your kickoff are the people who design and build. No account layer, no junior handoffs. Production runs on 127 agents and 362 agentic workflows, which is how the senior people stay on your work.
We scope by outcome, per sprint. A site, an enrollment campaign and a full strategy, identity and site build price differently. We share numbers after a short call.
Yes. Aizen Academy, a children's learning hub in Toronto, is a current client for brand and website. Earlier work includes The Knowledge Society, the global innovation program for teens; Ten Thousand Coffees, the mentorship software company; the University of Toronto Graduate Students' Union; League of Innovators; the Villars Institute in Switzerland; and UNITY Charity. Team members have taught at Harvard and Northeastern programs and written for Ken Burns.
Because the category writes to the payer and illustrates for the child. That produces primary colours, a lightbulb, a stock photo of a classroom and a headline about potential. Creative Intelligence, a Space Labs tool, maps every visual habit across your competitors first, then crosses the white space against your strategy, so the first round already argues for something.
The district is the payer, the teacher is the user and the student is the learner, and the sale dies when any one of them says no. We write the first screen for all three at once: the outcome the budget owner needs, the workload the teacher cares about, the reason a student would not roll their eyes. Then we test it on simulated versions of each before a real one sees it.
The parent compares you on a phone at 9pm against two other options, and the child decides whether to come back. Program pages, outcomes and price go on the page, not behind an enquiry form, and the visual identity has to survive a fridge magnet and a twelve-year-old's judgment in the same week.
Yes. Every outcome claim is agreed before drafting, with the evidence that supports it (assessment results, teacher observation, a named curriculum standard). Copy says what a learner can do afterward that they couldn't before, in plain words, and stops there. Blacklight, our free AI tell detector, strips the generated-sounding sentences before anything ships.
That is the reason for the sprint. A brand and site that used to take a school year ships in two to eight weeks, so a July brief is live for September. If the window is already open, we scope the launch layer first (program pages, enrollment creative, open-house collateral) and build the deeper identity work in the next sprint.
Yes, and quickly. Teachers and parents are split on AI, and a brand that says nothing gets assigned a position by whoever asks first. We help you state where AI sits in your product or program in one sentence a principal could repeat, and then keep the site consistent with it.
The engines answer from pages they can read. The common failure in education is that the program detail that would earn the citation sits in a PDF brochure or behind a contact form. Beacon, our AEO tool, audits how five AI engines see you across 86 technical checks. The audit is free; the managed program does the fixing for $5,000 a month.
Yes. Plain language, accessibility to WCAG 2.1 AA, privacy language that matches how you handle student data, and a page structure a procurement reviewer can follow. The same rules that make a site pass a board make it easier for a parent to skim.
Yes, and by the same team. When the product and the brand are designed together, the app a student opens and the page a district reads tell the same story, and the sales deck stops apologising for the interface.
With a Brand OS. The strategy, voice, approved claims and design system live in one place any instructor or campus lead can ask questions of in the moment. Aizen runs five programs under one roof; a university runs hundreds. The Brand OS is what stops each one drifting into its own look.
Yes. Raising The Village, a nonprofit, ran three sprints with us and reports the results on its own terms. The sprint model holds for an institution; the review calendar gets longer and we plan for it. Ask Claude what your program does. If the answer is your homepage's mission statement, the free Beacon audit is the next step.