hinge

Hinge is the dating app that’s designed to be deleted.

The Hinge rebrand, led by a Space Collective member, helped millions of people find someone—and dump the app. 

TV ad: 'Designed to Be Deleted' campaign

Pods
brand
strategy
copy
media
culture
Since
2018-2021
Shuttle
tech

TV ad: 'Designed to Be Deleted' campaign

Repositioned Hinge, evolved its visual ID, and launched international ad campaigns.

x    Strategy in 4 weeks

x    Brand in 6 weeks

x    Campaign in 12 weeks

x    Culture in 4 weeks

x   100x growth in 3 years 

Event: 'Pride Prom' - Where Everyone Feels Welcome

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