Who is Your Who?
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Who's your who?
Understand who you're trying to connect with and what builds that connection.
02
Why do you care?
Your brand is solving someone's problem - can you communicate with genuine empathy about their pain?
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Why are you qualified to help them?
Show that your brand has the competency to solve their problem.
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What does it look like for someone to make a micro-commitment with your brand?
Connection takes time. How can you better play the long game in serving people?
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Where is the sale happening?
Recognize where the sale is generally taking place and work backward. how can you intentionally develop a similar motion with others?