Picking a Name Made Easy

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Does it have positive associations?

Do those line up with your strategy?

Without being on the nose (descriptive)?

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Does it avoid category trends and tropes?

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Does it make you feel something?

Does it capture the brand's emotion?

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Is it easy to say?

Is there a single pronunciation?

Does it feel conversational?

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Can you legally register it?

Are the social handles available?

Is a good domain available?

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