One Telling Sign You Have A Branding Problem
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The people interested in your business are consistently a surprise to you.
Great branding is about building a bridge to your product.
Great branding is about communicating in a way that connects with those you're talking to.
If your customers consistently surprise you, you have to ask yourself:
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"Am l accidentally creating a disconnect with my intended audience?"
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"Is there something with my visuals, messaging, or style of communicating that's fostering disengagement?"
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"Is the reason that I'm not reaching those that I want to reach because I'm not speaking their visual language?"
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