One Part of Branding Most People Look Past
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If you've ever looked at a design and not been able to put a finger on why it looks so good, it's often the typography that was chosen.
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"Typography is the 20% of a design that provides 80% of results.
When you master type, everything else you do looks better."
Rich Webster
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"When typography is on point, words become images."
Shawn Lukas
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