How to Tell a Story: Catalyst Structure
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01
Conflict or Challenge
Introduce the central problem or challenge that the catalyst sets in motion. This conflict creates tension and intrigue.
02
Action and Resolution
Describe the actions taken by the brand or characters in response to the challenge. Show how they work to overcome it.
03
Emotional Connection
Highlight the emotional aspect of the catalyst. How does it make the audience feel, and why does it matter to them?
04
Impact and Transformation
Conclude by illustrating the positive impact or transformation brought about by the catalyst. This reinforces the brand's significance.