FILL IN the blanks to find your BRAND compass.

FILL IN the blanks to find your BRAND compass:

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I want to build a COMMUNITY of

AUDIENCE TYPE & AUDIENCE TYPE who are OBSESSED with

DEFINING QUALITY & DEFINING FEELING

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I’ll go first…

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I want to build a COMMUNITY of

ENTREPRENEURS & CREATIVES who are OBSESSED with

AUTHENTICITY & ROMANCE.

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Now that we have the basics.

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We can dig deeper and start creating an audience persona based on the qualities and feelings they identify with.

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For example… 

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Someone who identifies with authenticity might value:

• a conversational tone of voice feelings 
• of acceptance & belonging
• imagery that feels like "real life'
• embracing the full range of human emotion
• relatable accessible content
• a sense of humor about life's ups and downs
• inspirational or transformational storytelling
• putting a face to a name

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Someone who's drawn to romance might value:

• impactful emotional imagery
• visuals that feel intentional & curated
• a balance between subtle moments & big sweeping gestures
• a dreamy aesthetic that transports them to a different world
• Emotive powerful language that captivates & inspires
• things that make them feel in the moment
• strong first impressions
• connecting deeply with their senses

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Taking your business through this simple exercise is incredibly illuminating because it...

• immediately starts to show you how brand strategy creates a guide post for connecting with your audience
• helps you cultivate a brand voice that stands out. 
• shows you how to best position yourself. 
• reveals major gaps in your current brand strategy.

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